Here are a few links to beginner guides for several different digital marketing strategies: Paid search advertising Search engine optimization (SEO) Paid social media advertising Social media marketing Conversion rate optimization Content marketing Email marketing The core of every successful digital marketing campaign, however, isn’t a guide. Regardless of which strategies you choose to use, here are four questions you need to answer before getting started with digital marketing campaigns: 1. HOW MUCH DO YOU NEED TO MAKE? Figuring out what you need to spend on digital marketing means you first need to clarify your goals. How you approach digital marketing can vary quite a bit depending on whether your ultimate goal is to drive clicks, conversions, leads, sales, revenue, or a certain ROI.
The end goal of any marketing effort should be ROI. If digital whatsapp database marketing isn’t driving profitable revenue for your business, your online marketing strategies aren’t resonating with consumers. At that point, it would be wise to develop a new approach. Clicks and conversions are great, but your company doesn’t make money from clicks or conversions. Sales drive revenue. With that in mind, the first thing you need to determine before you decide what your digital marketing budget should be is how much revenue you want to drive. You can use that information to decide how much ad spend it will take to reach your revenue goal.
WHOM ARE YOU MARKETING? The next step is identifying to whom you are marketing through digital channels. This is critical because different buyer personas require different marketing tactics. And, even more importantly, different buyer personas turn into different types of buyers. If your organization has a dedicated sales team, asking them for input can be one of the fastest ways to get a clear buyer persona while collecting data to develop your digital marketing strategy.