Foot traffic data from Gravy Analytics shows, however, that discount stores and malls have recovered better than department stores and brick-and-mortar malls as more value-conscious shoppers Industry Email List return to these venues. in person. As the graph above shows, foot traffic for these two categories is at or above the level in early February before the lockdowns. However, department store Industry Email List foot traffic is down 15% and conventional malls down 12%. Previous research has established why many consumers prefer to shop in physical stores (including Gen Z).
According to the Mood Media survey, consumers value: The ability to touch, smell and try the product - 47% The convenience of bringing the purchase home Industry Email List instantly - 47% The ability to browse and discover new things - 36% According to Industry Email List another study, 62% of shoppers are more likely to shop online if they can return the item to a local store. (And once there, they tend to make additional purchases.) This is the key point and a source of advantage for traditional retailers selling online.
Target and BestBuy, for example, saw triple growth in Industry Email Listdigital e-commerce in the second quarter. But that was fueled in large part by the presence of stores. The agnostic buyer 'ROBO-BOPIS' Beyond direct e-commerce, many shoppers are likely to use the internet as a tool to source products locally and help minimize time spent in-store. BOPIS and Curbside Pickup work to Industry Email List provide the immediate (or near-immediate) gratification of in-store shopping with the convenience and efficiency